Blog
Good design on screen doesn't always translate to good print. Most print problems aren't caused by the press, they're caused by file setup decisions made weeks earlier. Here are ten fundamentals that separate clean jobs from reprints.
The five most common artwork mistakes that cause delays in large format printing — and how to avoid them. Covers CMYK setup, outlining fonts, vectors vs rasters, flattening gradients, and DPI checks. Practical guidance for designers and print resellers.
Most print software assumes fixed products and simple workflows. Our business doesn’t work that way. Here’s why we built our own print platform and what it unlocks for customers.
Today we’re delving into what our automated trade printing quotes mean for customers and why we’ve invested in such a system. Automation underpins the effectiveness (and efficiency) of our printing processes. It enables Mediapoint to deliver on turnaround guarantees for over 150 orders a day. This ability for a trade printer to deliver is critical. Without a slick process in place it would be very hard for teams to achieve targets. That’s not to mention that some trade printing businesses use a manual quoting process as throttle / delay.
The Mediapoint trade printing story is one of ambition, learning, and dedication. Read on to learn where we’ve come from and where we’re going. Mediapoint has been servicing trade printing for almost two decades. Throughout that time we’ve consistently developed our capabilities and focused on providing value wherever possible. Our wealth of experience, lean processes and wide range of equipment make us the perfect partner for enterprise resellers. The Mediapoint Trade Printing Story Starts In A Lounge Room. Our first print run was in the family lounge room in 2006. We started with just $1000 and one offering – signage. Through contacts of the family business (a commercial cleaning company) we identified that local businesses needed quality signage. It was a truly bootstrap operation that took over the household. We learned a lot about printing very quickly – particularly that having the right equipment was key.
We discuss why evaluating a trade printer, whether you’ve already got one or if you’re just starting to explore the trade printing option, can save you administrative headaches and money. Here we discuss the key ways resellers can evaluate their trade printer to make sure they are getting the best deal.
As a company offering your customers large format printing products, it can often be a challenge to grow your print revenue. You might have issues with staff, space, equipment and time. But what is your biggest asset? Why Leveraging Your Customer Base Is So Important. Here are some hard-hitting facts about your biggest asset which is your existing customer base: An existing customer costs 5 times less than it does than to acquire a new customer. The easiest way to increase your profit by 25% – 95% is to increase customer retention by just 5%. You only have a 5-20% chance of selling a product to a new customer as compared to 60-70% with an existing customer.
We often get asked by our customers, how they can convert more quotes on our products such as corflute and banners. Most people initially go down to price. But based on the data and trends we have seen; this is not necessarily the case. What the Data Tells Us. From our top 20 customers, we have seen that they are all creating value in different ways. By doing this they are creating a more premium product they can charge more for. From the data it also tells us 2 clear things: That our customers are using our system to get pricing quickly. When their customer requests a quote, they are not waiting on us to get back to them. They are getting the quote accurately through our IQ system and getting back to their customer in minutes.