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The Mediapoint trade printing story is one of ambition, learning, and dedication. Read on to learn where we’ve come from and where we’re going. Mediapoint has been servicing trade printing for almost two decades. Throughout that time we’ve consistently developed our capabilities and focused on providing value wherever possible. Our wealth of experience, lean processes and wide range of equipment make us the perfect partner for enterprise resellers. The Mediapoint Trade Printing Story Starts In A Lounge Room. Our first print run was in the family lounge room in 2006. We started with just $1000 and one offering – signage. Through contacts of the family business (a commercial cleaning company) we identified that local businesses needed quality signage. It was a truly bootstrap operation that took over the household. We learned a lot about printing very quickly – particularly that having the right equipment was key.

We discuss why evaluating a trade printer, whether you’ve already got one or if you’re just starting to explore the trade printing option, can save you administrative headaches and money. Here we discuss the key ways resellers can evaluate their trade printer to make sure they are getting the best deal.

We discuss the future of trade printing and how Australian print resellers can stay ahead of the curve. The world of trade printing is constantly evolving, and it is important for print resellers and brokers to stay informed about the latest trends and developments in the industry. So here’s what we’ve uncovered through our recent research trip to European hubs.


There are several factors that determine the true cost when you buy a large format printer. Jamie Xuereb discusses them in the video below and outlines the costs further in this article. Everyone Gets Distracted by Physical Equipment Cost. We often see people get sucked in by the cost of a large format printer itself. They only look at this number as a metric to determine quality of the asset, the capital required and expense to the business. But we believe that there are several important factors besides the cost of the printer. The main elements to consider are: Print Mode, Ink Costs, Service Fees, Floor Space.

The Australian print industry and Europe are, naturally, quite different. From the way they approach the business of print through to the elements of production they prioritise. In this blog, we discuss the main differences we identified on a recent trip to visit trade printing facilities in Europe.

Increase Profits by Offering More Products to Your Existing Customers. It’s highly likely the bulk of your revenue comes from existing customers, who already buying from you. You’ve built up a relationship with them and you’re likely to be their go-to supplier. But there’s a finite amount of products and stock you can hold / offer without taking up costly space. Not to mention the compatibility of these materials with your existing equipment.

As a leading Australian printer we have established strong relationships with our equipment suppliers. See how we work in tandem with Durst – one of the global names in print. You’ll often hear us say Mediapoint is the best-equipped trade printer. We stand behind that statement and pride ourselves on always looking for the right machinery for each job. Luckily Mediapoint has also established a strong relationship with Durst – manufacturers of some of the best printing equipment in the world. We are able to trade ideas and discuss ways to do more with our equipment. This ensures we’re running our equipment optimally, providing the best output for trade printing customers.

We are excited to announce that we are procuring a Durst P5D4 flatbed printer. This will significantly increase our flatbed printing volume without sacrificing quality. This new machine is a major investment for Mediapoint. We believe it will be a game-changer for print resellers and brokers. The Durst P5 D4 printer is a state-of-the-art flatbed printing machine that is designed to handle large volume orders with speed and precision. It includes key automation features that integrate seamlessly with our existing systems and processes. This allows us to take on more print jobs at good quality, with faster turnaround times, and higher volumes.

The benefits of trade printing extend even further than just cost and labour reduction. In this blog, we look further into how resellers and brokers can partner with us to unlock growth. Trade Printing is Cost-Effective. One of the primary benefits of trade printing is its cost-effectiveness. By partnering with a trade printer, businesses can take advantage of wholesale prices, which are often significantly lower than retail prices. This means that businesses can produce high-quality printed materials without breaking the bank, allowing them to allocate more resources to other aspects of their operations.

As we deal with Coronavirus, now more than ever the industry as a whole needs help. This is the darkest time we will see in 100 years. In this video, I am showing the process that we have used to solidify our position in the current crisis. Health Of Staff And Family. The health of your staff and family is number one. Ensure you are putting them first. Your customers will understand this during this time. Know Your Current Position Under Coronavirus Conditions. You need to know your current working capital to help tie you through. You need this to determine how long you can actually survive. You also need to work out how much money you are owed from customers and also what you owe to suppliers and work out your position.

Mediapoint is significantly increasing its production capacity, installing a new Durst P10 250 HS Plus large format flatbed printer, and a large format guillotine cutter. Jamie Xuereb, owner of the trade wide format printer says, “We were at a point where capacity on our SwissQ flatbed printer was stretched. We needed to keep up on quality and speed. The business has been growing and the old printer was phenomenal but we needed the extra capacity.