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Toblerone Signs Explained: Sizes, Material & Artwork Setup

Toblerone Signs Explained: Sizes, Material & Artwork Setup

A toblerone sign is the answer to a specific problem: how do you get a printed message onto a floor, a table or a counter so it stands up on its own, reads from two directions, and costs a fraction of a stand-based display? The name gives the shape away. It is a triangular tent, two printed faces meeting at a ridge over a base, and it sits wherever you put it.

Here is what they are, the sizes we make, what they are made from, and how to set up the artwork.

What a toblerone sign is

A toblerone is a single sheet of printed corrugated plastic, scored and folded into a triangular prism: two angled faces that meet at the top, and a base flap that closes the shape and gives it stability. Both faces carry artwork, so the sign reads from either side. Print it, fold it, stand it up, done. No hardware, no pole, no base to assemble.

That makes it the simplest self-standing display we make, and the go-to for low-cost, two-sided messaging at floor level, on counters, or across a table.

Sizes

We make toblerone signs in three face sizes, each on its own template:

  • 1200 x 600mm face (flat sheet 1200 x 1650mm), the tallest, for floor-standing use where the message needs to be read from a distance.
  • 1800 x 400mm face (flat sheet 1200 x 1800mm), a long, low format for counters, tables and low floor placement.
  • 2400 x 400mm face (flat sheet 1200 x 2400mm), the widest, for long runs along a counter, a stage edge or a floor line.

The "face" is the size of each printed side; the flat sheet size is the full template including both faces and the base flap. Each face carries its own artwork, so you can run the same message on both sides or a different one on each.

What they are made from

Toblerones are printed on corrugated plastic (the same material family as corflute), a 100% virgin polypropylene co-polymer sheet, white, available in 3mm and 5mm thicknesses.

The material's properties are what make the format work:

  • Light, at roughly 500g/m² for 3mm and 900g/m² for 5mm, so even the 2400mm size is easy to carry and place.
  • Rigid enough to stand, which is what a self-supporting fold depends on.
  • Water-resistant, with negligible water absorption, so it shrugs off a damp floor or a spilled drink.
  • Outdoor-rated up to 24 months (affected by UV, temperature and conditions), with a service temperature range of -20°C to +90°C.

The corrugated construction is also why the fold works: the sheet is scored along the flute direction so the faces hinge cleanly and hold their angle.

Where toblerones earn their place

They are built for two-sided, low-level, self-standing messaging:

  • Floor signage in retail, events and venues, where a pull-up is too tall or too costly and a flat sign would be walked past.
  • Counter and table displays, the long, low 1800mm and 2400mm formats sit along a counter or bar and read from both sides of it.
  • Wayfinding and queue direction at events, reading from the approach and from behind.
  • Real estate and open homes, on a driveway or entry where a lightweight, two-sided sign does the job for the afternoon.
  • Point of sale promotions that need to be moved, restacked and reused across a campaign.

The common thread is two directions of reading with no hardware. If the message only faces one way, or needs height, a different product suits better, and our guide to when to use a pull-up banner covers how the display formats divide the work.

Honest boundaries

Two things a toblerone is not.

It is not wind-resistant. The material is outdoor-rated, but the format is a light, unweighted tent, and a gust will move it or flip it. Outdoors, it suits sheltered positions and short stints, or it needs weighting. For genuinely exposed outdoor signage, a fixed corflute sign or a PVC banner is the product. Our corflute signs guide covers the fixed options in the same material.

It is not a premium display. A toblerone is a cost-effective, functional format. For a foyer or a high-end retail floor where the hardware is part of the impression, a pull-up or a rigid display reads better. Toblerones win on cost, speed and practicality, not presence.

Artwork setup

Toblerones are set up on our templates, one per size, and the template does most of the work: it maps both faces and the base flap on the flat sheet so the fold lands where the artwork expects it.

The rules that apply:

  • Use the template for your size. Place Face 1 and Face 2 artwork in their marked panels on the flat sheet. Do not build a single face and expect it to be duplicated.
  • Print-ready PDF only, at 100% size, in CMYK, with fonts outlined and raster images at 300dpi.
  • Bleed. Follow the template's bleed allowance and extend background colour to it.
  • Mind the folds. The scored fold lines between faces and the base flap are like trim edges: keep text and logos well clear of them, and treat the base flap as background, since it sits on the floor.
  • Design for the read. A toblerone is read from a few metres away at low level, so bold type and strong contrast carry, fine detail does not.
  • Name the file with the finished size and quantity, for example Toblerone-1200x600-qty-10.pdf.

Frequently Asked Questions

What is a toblerone sign? A self-standing triangular tent sign: a single sheet of printed corrugated plastic, scored and folded so two printed faces meet at a ridge over a base flap. It reads from both sides, needs no hardware, and sits on floors, counters and tables.

What sizes do toblerone signs come in? Three face sizes: 1200 x 600mm (flat sheet 1200 x 1650mm), 1800 x 400mm (flat sheet 1200 x 1800mm) and 2400 x 400mm (flat sheet 1200 x 2400mm). The face is each printed side; the flat sheet is the full template including both faces and the base.

What are toblerone signs made of? Corrugated plastic, a 100% virgin polypropylene co-polymer sheet in white, available in 3mm and 5mm. It is light, rigid enough to self-support, water-resistant, and outdoor-rated up to 24 months.

Can toblerone signs be used outside? The material is outdoor-rated, but the format is a light, unweighted tent, so it is not wind-resistant. Outdoors it suits sheltered spots and short stints, or needs weighting. For exposed outdoor signage, use a fixed corflute sign or a PVC banner instead.

Can I print different artwork on each side? Yes. Each face has its own artwork panel on the template, so the two sides can carry the same message or different ones.

How do I set up toblerone artwork? Use the template for your size, place Face 1 and Face 2 artwork in the marked panels, supply a print-ready CMYK PDF at 100% with fonts outlined, extend bleed to the template allowance, and keep text and logos clear of the fold lines. Treat the base flap as background.

Key takeaways

  • A toblerone is a two-faced, self-standing tent sign folded from one sheet of printed corrugated plastic, no hardware needed.
  • Three face sizes: 1200 x 600mm, 1800 x 400mm and 2400 x 400mm, each on its own template.
  • Made from white corrugated plastic in 3mm or 5mm: light, rigid, water-resistant, outdoor-rated up to 24 months.
  • Best for two-sided, low-level messaging: floors, counters, tables, wayfinding, open homes and point of sale.
  • Not wind-resistant and not a premium display; exposed outdoor jobs and premium settings suit other products.
  • Set up on the template, keep artwork clear of the folds, and design for a low-level read from a few metres.

Order toblerone signs

Pick the size for the placement, set both faces on the template, and the sign folds up ready to stand. Mediapoint prints trade-only, blind-shipped toblerone signs in three sizes on corrugated plastic. Send your artwork through on the template for a quote.