Why BOPP is the Top Choice for Stickers & Labels

Biaxially Oriented Polypropylene (BOPP) is an incredibly durable plastic – making it perfect for printing applications. We discuss the benefits below.

When it comes to label and sticker printing, picking the right material is a key consideration. One option that consistently outperforms others is Biaxially Oriented Polypropylene. This material, known in industry circles as BOPP, offers great durability, flexibility, sustainability and cost-effectiveness.

It’s also a tried and tested material that’s been around for several decades. Even if you didn’t know the name – you’ve likely encountered something printed using BOPP. So, let’s dive into why clear BOPP should be a go-to material of choice when printing labels and stickers…

BOPP is Designed for Excellence

In simple terms, BOPP is a plastic film stretched in two directions during production. This dual-direction orientation increases BOPP’s strength and flexibility. That gives it superior characteristics that make it a cut above the rest for various applications. Perhaps the most common is for labelling and packaging – where it provides a canvas for incredible clarity of print and eye-catching colour.

The benefits don’t end there:

• Firstly, BOPP is a printer’s dream. Whether water-based or solvent-based inks are required, BOPP labels can handle it, delivering crisp, clear images and text. It can even handle white ink with clarity – something unique in label printing.
• BOPP is particularly resilient – it can stand up to water, oil, a variety of chemicals, and UV light, making it suitable for both indoor and outdoor applications. That’s why most labels on goods exposed to challenging conditions (like in kitchens, bathrooms, or outdoor environments) use this material.
• There is also versatility when it comes to the overall appearance of a label / sticker. It can produce crystal-clear labels for see-through packaging or opaque labels for designs that require a solid colour backdrop.

Comparing other Label Materials with BOPP

So how does this material stack up against the common alternatives you’ll find listed at print shops?

Paper Labels

Paper labels are generally cheaper to produce but they just can’t compete with BOPP’s resilience to water, oil, and other harsh conditions. Even better, BOPP stickers are more tear and scratch-resistant than paper alternatives. The useful life of paper is also far shorter than this plastic alternative.

Vinyl Stickers

Vinyl stickers have become more and more popular in recent times. It’s likely that the brand stickers you see adorning many laptops and cars are vinyl. This material also holds up pretty well over a longer term – however BOPP still edges it out on durability. Despite being thinner, this plastic doesn’t compromise on durability or strength, and in fact – it makers it easy to cut, peel, and apply.

BOPP Stickers and Label Printing At Mediapoint

With its strong features, versatility, and competitive edge, it stands as a top choice for labels. As we strive towards a future where resilience, functionality, and sustainability are more important than ever, BOPP continues to demonstrate its value. We can help you unlock its potential and produce the best quality stickers the best prices.

In fact we recently installed Australia’s finest printing equipment for label and sticker printing. This advanced piece of kit, complements our expertise and can handle all your BOPP printing needs. Whether you need only a handful of labels or are looking to cater to organisations requiring large quantities, Mediapoint is your go-to trade printer.

Create an account today to access trade pricing on stickers and labels. Click here to get started!