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4 Ways Mediapoint Excels at Trade Printing Services

When it comes to trade printing services in Australia, we’re confident that Mediapoint leads the pack. For over 17 years, we’ve refined our processes and products. All dedicated to serving high-volume resellers with unparalleled trade printing services.

Below, we’ve reflected on the top reasons we believe Mediapoint the best choice for Australian print resellers and brokers.

1. Our Trade-Only Commitment

At Mediapoint, we’ve made a commitment to focus solely on trade printing services. We’re proud to work exclusively with businesses that resell print products, ensuring that we can tailor our services to perfectly meet your needs. It also streamlines the entire printing process, allowing you to get on with the business of selling print – and us to get the job done to an exceptional quality. This efficiency leads to cost savings that can be passed on directly. Partners can enjoy greater profit margins and can trust us to deliver, no matter the volume.

Many other businesses claim to be ‘trade only’ but still deal with the retail customer – which can lead to competition with your trade partner and loss of business.

2. Our Ordering System is Built for Trade Printing Services

We understand that time is a critical factor for our clients. That’s why we’ve invested in an intuitive online ordering system combined with an automated proofing platform. This ensures that we complete jobs to exact specifications and within tight timelines.

 In fact, over 80% of our products can be dispatched by 1 pm AEST the next business day if ordered by the cut-off time. This allows our partners to sell flexibly and provide superior service to their own clients. By focusing exclusively on printing and forgoing design services, we’re able to expedite job completion and further reduce costs.

3. Our State-of-the-Art Equipment

Quality is non-negotiable for us at Mediapoint. To deliver on our promise of quality, we’ve equipped ourselves with a broad range of state-of-the-art machinery. 

From advanced flatbed printers to precise label and sticker printing and cutting equipment, we’re prepared to handle all trade requirements. We strive to match the right equipment to each specific job, ensuring consistent quality outcomes every time.

In fact, not only have we just installed one of Australia’s most advanced sticker and label printers, we’re also further investing in our flatbed lineup to provide even more value to our print resellers.

Jamie Xuereb Celebrating New Durst Printer
Jamie Xuereb (Mediapoint CEO) celebrates the successful install of our new Durst Tau 330 RSC E

In essence, our exclusive focus on trade printing, our commitment to efficiency through our user-friendly ordering system, and our comprehensive range of advanced equipment set us apart in the trade printing industry. 

4. Two Decades of Australian Commercial Print Experience

In 2023, the Australian commercial print industry is characterised by its adaptability and resilience, continually reinventing itself in response to changing market demands. We’ve been doing that since day one. The Mediapoint trade printing story started in our lounge room and we haven’t stopped growing in over 17 years.

Print Equipment in the Family Home Melbourne
Our first workshop was in the family home!
Mediapoint Trade Print Warehouse Melbourne
Just a small corner of our Melbourne commercial printing facility.

Maintaining constant feedback loops with our clients, investing in quality equipment, and pivoting to a true ‘trade only’ business model might seem simple – but it’s not as common as you might think. We’ve always been transparent with our pricing, our Lean service model and our processes and will continue to do so well into the future.

With Mediapoint as your printing partner, you can concentrate on growing your business, secure in the knowledge that we’re here to deliver the best in trade printing services.

Put us to the test – sign up for an account today to view our range of products and see just how much you can save on trade printing services without sacrificing quality.

4 Key Considerations of High-Volume Label and Sticker Printing

Like any job that requires a trade printer, there are numerous factors to consider when it comes to high-volume label and sticker printing.

Here we dive into the a few considerations for print resellers and brokers to achieve the best outcome on this growing market sector. From material selection, to design and application considerations – we touch on it below.

Material Selection for High-Volume Label and Sticker Printing

One of the most critical decisions when printing labels and stickers is choosing the right material. The material used can greatly affect the appearance, durability, and functionality of the labels. Some common options include paper, vinyl, polyester, and polypropylene. Each material has its advantages and disadvantages. Some materials also don’t lend themselves to high-volume label printing due to fragility or useful life.

For instance, paper is affordable and versatile but lacks the durability of vinyl or polypropylene. Your choice should largely depend on the product’s environment, lifespan, and exposure to elements such as water, UV light, or chemicals.

At Mediapoint we can also offer high quality BOPP for stickers. This opens up a range of applications and extends the effective life of labels. So, no matter what the end user requires – you can make it happen!

Label Design Considerations

The design of your labels and stickers is another crucial factor to consider. Ensure that the design is clear, readable, and eye-catching, especially for product labels that serve as a vital marketing tool. It’s also important to consider color consistency.

Different print shops use different colour models like CMYK or Pantone Matching System (PMS). Understanding the differences between these models will help ensure your design colours match your expectations.

With the aforementioned BOPP, we can now even offer White ink printing which can really make things POP. White ink enhances CMYK colours, making them solid and vibrant. You can see the difference in the image below:

High volume sticker and label printing produced for outdoor application with white Ink and without.
See how the colours are more vibrant and opaque when utilising white ink under CMYK on BOPP.

Sticker Adhesive Options for High-Volume Label Printing

The type of adhesive used in your labels and stickers is another key consideration. Some adhesives are designed for permanent application, while others are made to be removable or repositionable. The choice of adhesive should depend on how and where the label or sticker will be used.

For example, if you’re printing labels for food packaging, you’ll likely need an adhesive that can withstand refrigeration or freezing. If you’re creating stickers for a display or installation that might be moved – you’ll want to use a weaker adhesive (or have duplicate stickers prepared).

Size and Shape of Stickers

The size and shape of your labels and stickers can greatly influence their cost, effectiveness, and design. If your labels are too large or small, they may not fit properly on the product. Irregular or complex shapes can also present challenges during application, particularly if the labels are to be applied by machine.

At Mediapoint we have the largest range of options when it comes to sizes and shapes of stickers. That means resellers can offer their customers high-volume label printing without worrying about whether they can deliver. Artwork can be submitted and proofed online making high volume label and sticker printing a breeze. Our order portal will provide instant notification that the sticker shape / size can be produced.

To view our range of label and sticker options (and live pricing) simply register for an account today.

Why BOPP is the Top Choice for Stickers & Labels

Biaxially Oriented Polypropylene (BOPP) is an incredibly durable plastic – making it perfect for printing applications. We discuss the benefits below.

When it comes to label and sticker printing, picking the right material is a key consideration. One option that consistently outperforms others is Biaxially Oriented Polypropylene. This material, known in industry circles as BOPP, offers great durability, flexibility, sustainability and cost-effectiveness.

It’s also a tried and tested material that’s been around for several decades. Even if you didn’t know the name – you’ve likely encountered something printed using BOPP. So, let’s dive into why clear BOPP should be a go-to material of choice when printing labels and stickers..

BOPP is Designed for Excellence

In simple terms, BOPP is a plastic film stretched in two directions during production. This dual-direction orientation increases BOPP’s strength and flexibility. That gives it superior characteristics that make it a cut above the rest for various applications. Perhaps the most common is for labelling and packaging – where it provides a canvas for incredible clarity of print and eye-catching colour.

BOPP Labels on rolls
BOPP Labels on Rolls

The benefits don’t end there:

  • Firstly, BOPP is a printer’s dream. Whether water-based or solvent-based inks are required, BOPP labels can handle it, delivering crisp, clear images and text. It can even handle white ink with clarity – something unique in label printing.
  • BOPP is particularly resilient – it can stand up to water, oil, a variety of chemicals, and UV light, making it suitable for both indoor and outdoor applications. That’s why most labels on goods exposed to challenging conditions (like in kitchens, bathrooms, or outdoor environments) use this material.
  • There is also versatility when it comes to the overall appearance of a label / sticker. It can produce crystal-clear labels for see-through packaging or opaque labels for designs that require a solid colour backdrop.
BOPP stickers in outdoor application
BOPP Stickers in Outdoor Application Showcasing Opaque and Transparent Capabilities

Comparing other Label Materials with BOPP

So how does this material stack up against the common alternatives you’ll find listed at print shops?

Paper Labels

Paper labels are generally cheaper to produce but they just can’t compete with BOPP’s resilience to water, oil, and other harsh conditions. Even better, BOPP stickers are more tear and scratch-resistant than paper alternatives. The useful life of paper is also far shorter than this plastic alternative.

Vinyl Stickers

Vinyl stickers have become more and more popular in recent times. It’s likely that the brand stickers you see adorning many laptops and cars are vinyl. This material also holds up pretty well over a longer term – however BOPP still edges it out on durability. Despite being thinner, this plastic doesn’t compromise on durability or strength, and in fact – it makers it easy to cut, peel, and apply.

BOPP Stickers and Label Printing At Mediapoint

With its strong features, versatility, and competitive edge, it stands as a top choice for labels. As we strive towards a future where resilience, functionality, and sustainability are more important than ever, BOPP continues to demonstrate its value. We can help you unlock its potential and produce the best quality stickers the best prices.

In fact we recently installed Australia’s finest printing equipment for label and sticker printing. This advanced piece of kit, complements our expertise and can handle all your BOPP printing needs. Whether you need only a handful of labels or are looking to cater to organisations requiring large quantities, Mediapoint is your go-to trade printer.

Create an account today to access trade pricing on stickers and labels. Click here to get started!

Introducing an Exciting New Product: White Ink Printing for Clear BOPP!

At Mediapoint, we’re thrilled to announce the addition of white ink printing on Clear BOPP, available both on sheets and rolls. Our state-of-the-art Durst Tau printer utilizes UV White ink, allowing us to print an impressive 900 square meters of white ink per hour.

But why is white ink so important? Well, when it comes to printing on dark backgrounds, white ink plays a crucial role in achieving solid, vibrant colors. By incorporating white ink alongside CMYK, we can make your designs truly pop. To illustrate the difference, take a look at our real-world examples below.

In the first photo, we’ve placed a sample sticker with white ink on a standard window, while a standard CMYK label without white ink serves as a comparison. Notice how the white ink enhances the CMYK colors, making them more solid and vibrant, whereas the non-white ink sample appears washed out and barely visible.

To ensure the best results, we recommend positioning your white ink slightly offset beneath the CMYK layer. This adjustment helps align the colors and eliminates any visible white edges, resulting in a seamless and professional finish.

Even on a dark black background, our white ink remains strong and impactful compared to other digital inks. You can trust that your designs will stand out brilliantly, leaving a lasting impression on your audience.

We’ve also received inquiries from resellers about covering text or images. In the image above, you’ll notice the combination of CMYK with white ink underneath, as well as an example of white ink solely covering black text. It’s important to note that this technique does not provide complete blockout coverage; some showthrough may still occur.

With our white ink printing capability, you can unlock a whole new level of creativity and visual impact. Get in touch with us today to explore the possibilities and elevate your print reselling business to new heights.

To register to our Orders system and get pricing on White Ink Labels for your customer, Register Here.

Flat Fee Shipping For Trade Large Format Printing

We’re introducing flat fee shipping for trade large format printing – read on to learn how to claim this fantastic deal.

We are regularly speaking with. and listening to the feedback of, our print resellers and brokers. Over the last few years a consistent pain point has been varying shipping costs. Particularly when it comes to shipping large format printing ordered through our PrintIQ system.

So we’re introducing something that is sure to make life easier (and make savings bigger)…

FLAT FEE SHIPPING TO CERTAIN METRO AREAS

We have introduced flat fee shipping for large format printing to certain metro postcodes within the following cities:

  • Melbourne
  • Sydney
  • Brisbane
  • Adelaide

PARAMETERS ON FLAT FEE SHIPPING FOR LARGE FORMAT PRINTING

Of course, we need to make this deal fair and equitable for all parties. So there are a few requirements to claim flat fee shipping for trade large format printing from Mediapoint.

  1. Flat fee is available for board jobs under 150cm x 120cm in size.
  2. This freight method uses budget carriers such as Couriers Please and TFM in postcodes they are strong in.
    • Please note we do not guarantee a date of delivery with this freight method. Unfortunately it is out of our control. There will be no recourse action on any deliveries until 21 business days after the date of dispatch. We do however, expect that this issue would only occur in rare instances.

HOW TO ACCESS

When quoting in PrintIQ, any postcodes and job sizes which fit into these parameters will default to the new ‘Economy – Road‘ option. This is the option for flat feee shipping for large format printing.

If you do not want this to apply you will need to select an alternative freight option.

If you have any questions about this new freight option please email us on trade@mediapoint.com.au

Key Considerations For Label Print Quality

We review the elements of label print quality using our new equipment to help you understand, compare and evaluate options.

The quality of label printing significantly influences the overall appeal and effectiveness of the product. For ourselves, and our print resellers, it also has an effect on reputation and customer satisfaction. As such, label print quality should never be an afterthought. Producing high quality stickers and labels, for whatever application a customer requires, can be a real boon for business.

What to Consider When it Comes to Label Print Quality

When considering print quality for labels and stickers, several factors come to play. We’ve addressed some key considerations in a sample print run on our new addition, the Durst Tau 330 RSC E to highlight these for you.

So let’s get into it…

Resolution: The Foundation of Label Print Quality

Perhaps the biggest consideration of any print job is resolution. Stickers and labels are no exception. Getting sharp imagery and legible text means using the right equipment and technology for the application.

When it comes to labels, you generally want a high DPI (Dots Per Inch) count and small drop size. The higher the DPI the more nuance you can give designs, and the smaller drop size the less dot gain occurs – leading to crisp print details.

The Durst Tau 330 RSC E boasts a resolution of 1200dpi and a 2 picoliter drop size. That combination results in a market-leading label print quality. Just check out the quality sheet below. It’s an A4 paper showcasing ‘worst case’ scenarios, pushing a machine to its least effective print mode. Design details still pop and the varying elements don’t bleed into each other.

Legibility of Small Text

Small text has always been a tricky element to print clearly. On par with colour richness and image resolution, text issues are the most noticeable label print quality defects.  Naturally, a majority of label and sticker printing jobs require small text. You don’t want packaging and branding details being missed – especially in applications that fall under strict regulations. 

The smaller you can print text, the more you can play around with text on a design. Plus, the more peace-of-mind you’ll have of information being accessible to the end audience.



Taking this to the extreme, we’ve been able to print text on the Durst at 1 point size. That’s text that requires a loupe to read. This text is illegible to the naked eye, but the legibility under magnification is a testament to the printer’s precision.

Even better, italicised text also come out beautifully. Even ‘reversed out’ printing still yields good results. See the images below from our test outcomes.



When designing sticker and label printing or evaluating your printer options, these elements really open up the range of applications.

Scannability of QR Codes & Barcodes

The ability to produce legible, scannable QR codes is of great concern to printers. It’s in high demand from the customers of print resellers post-2020. That’s thanks to take up of QR code functionality and how they can be used in packaging or marketing applications.

Again, when it comes to labels, these generally need to be printed at small sizes. The clarity of the code print influences its scannability – you can’t have lines bleeding into each other. 

In the above example you can see that under a loupe, the clarity of a 5mm QR code remains impeccable. This is the smallest size QR code that we have seen scan through any of our presses. Whilst not all applications will require such small sizing, it’s a testament to what’s possible using leading-edge tech. It opens up many options too for our print resellers and their customers. 

Barcodes in Any Direction

This leads me to a quick note on something often overlooked – directionality of barcodes. Due to the setup of generic label printers, printing barcodes often requires a change in orientation to ensure scannability. That means compromising on design and often extra work for designers. This can lead to lower customer satisfaction and longer lead times.



With the Durst Tau 330 RSC E, we can print barcodes in any direction. That gives our customers the confidence to submit label and sticker designs knowing codes will scan perfectly.

Rich Solid Colours

Colour richness is another instantly obvious aspect of label print quality that can significantly enhance overall appeal. It’s a factor influenced by the printer’s colour reproduction capabilities, ink quality, and the interaction between the ink and the printing medium.

The Durst Tau 330 RSC E, leveraging the advanced inkjet tech we mentions before, excels in this regard. Colours are both rich and vibrant, giving printed labels a high-end, premium look and feel. 

Durability and Useful Life

Many of the applications of stickers and labels require the product to maintain quality label printing over a long term. Furthermore, the products are usually regularly handled, exposed to light, and outdoor conditions.

So printing equipment that utilises ink sets specifically for these purposes, in combination with durable stock, can greatly affect useful life. Our stickers and labels are printed with UV resistant ink sets that don’t require lamination and withstand outdoor conditions for up to two years. This, of course, isn’t necessary for every use case but it provides peace-of-mind to the end user.

It also unlocks a wide range of applications in combination with custom size options (stickers of up to 1m in length), a large die library, and the aforementioned label print quality.

Our Aim for Label Print Quality

As you can see there are some clear pillars of label print quality when it comes to stickers and labels. Taking these into consideration when selecting a print partner for jobs can save you money and frustration.

At Mediapoint we’re not just addressing these concerns but pushing the boundaries of what’s possible in digital label and sticker printing. Whether it’s resolution, colour richness, readability of small text, scannability of QR codes and barcodes, or length of useful life. Our label and sticker solutions provide peace-of-mind and quality customers will love (at prices you’ll love).

We’re not just improving the quality of our customer’s labels; we’re enabling them to elevate their  brand and offer an enhanced experience and wider range to customers.

If you’re a business in need, or a print reseller / broker, looking for quality label and sticker printing – put us to the test. Register for a trade account today to access exclusive pricing and online ordering.

Label and Sticker Printing – A Quantum Leap

Learn about our brand new label and sticker printing solution that’s changing the game for Australian printers.

We first embarked into the label and sticker printing market 12 years ago. So we’re all too familiar with the challenges of the medium. Over time, and still until recently, we’ve encountered the same obstacles and pain points our customers (and peers) faced.

Most notably was a forced reliance on wide-format printers, plotters, and manual cutting tools to produce jobs. It can be a painstaking process, particularly for smaller, high-quality projects.

But despite the inefficiency and quality not meeting our idea standards, it had remained the most cost-effective solution. Many other trade printers and traditional print shops still operate this way. But for Mediapoint (and our print resellers and brokers) things are finally changing…

The Ideal Label and Sticker Printing Solution

We never stopped looking for better technology throughout our journey. We believe in doing things right and investing in the best to ensure we never outgrow our capabilities. So since discovering the equipment that would integrate with, and enhance, our streamlined processes we’ve been meticulously working on a keystone project.

After two years, we believe we have commissioned the best solution in Australia. We excited to announce the addition of a Durst Tau 330 RSC E to our equipment lineup. It sets the standard for label printing – offerring unparalleled quality and efficiency.

What’s So Good About This Printer

It’s not just hyperbole – the Tau 330 RSC E offers some compelling benefits. Here’s why we’ve invested in this label and sticker printer…

Unparalleled Label and Sticker Quality

The Tau 330 RSC E prints at 1200dpi with a 2 picoliter drop and minimal dot gain. That makes is the highest quality inkjet printer on the market. Print elements are crisp and clean even at both macro and micro scale. The print clarity remains whether you need a label up to 1m in length, or QR codes, barcodes, and text at 5mm and under.

Plus, the Tau matches the throughput of our other machines meaning there’s no compromise between speed and quality.

Outdoor Durability

The outdoor-durable ink used by this machine eliminates the need for lamination. Yet stickers and labels can withstand outdoor conditions for up to two years. This unlocks a wide range of applications in combination with custom size options, a large die library, and the aforementioned print quality.

Trust & Reliability

We’ve partnered with Durst Group for a number of years and feature many of their machines in our processes. Their reputation for reliability is well-known, and the proof is in the jobs (stickers or otherwise) that we produce everyday.

The Tau 330 RSC E is no exception. It offers consistent throughput and fits in seamlessly with our streamlined processes. This makes great savings in a number of areas without forsaking quality on labels and stickers. This means we can continue to pass savings onto our resellers, offering them more margin to play with.

Future-Proofed Label and Sticker Printing

Our new Durst printer also has the potential to utilise White UV Ink in the future. Plus, our tight-knit relationship with the manufacturer makes it likely that we’ll have first access to upgrades and optimisations.

That will enable us to offer unique applications and expand services to Australian print resellers as the market (and demand) grows.

What Does This Mean for Our Customers

We’re obviously excited about this new addition to our service offerings – and you should be too. With the Tau 330 RSC E Mediapoint trade customers get:

  • Free blind shipping as standard
  • A best-in-class label solution that doesn’t require laminate.
  • Australia’s largest die library – order custom sizes and custom shapes.
  • Low minimum starting prices on sheets and rolls at any order volume.
  • Application-ready labels and stickers – no white edges!
  • A 100% easy peel guarantee. Never worry about labels being cut too deep.
  • The ability to order labels up to 1m long.
  • Instant pricing and industry-leading, 2-day turnaround times.

We’re absolutely redefining what’s possible when it comes to labels and stickers for Australian print resellers. If you’re interested – put us to the test!

Make sure your are registered for a trade account to make the quantum leap today.

6 More Benefits of Trade Printing

The benefits of trade printing extend even further than just cost and labour reduction. In this blog, we look further into how resellers and brokers can partner with us to unlock growth.

Trade Printing is Cost-Effective

One of the primary benefits of trade printing is its cost-effectiveness. By partnering with a trade printer, businesses can take advantage of wholesale prices, which are often significantly lower than retail prices. This means that businesses can produce high-quality printed materials without breaking the bank, allowing them to allocate more resources to other aspects of their operations.

Access to Specialised Equipment + Expertise

Through long-term supplier relationships, we have state-of-the-art equipment that few trade printers have access to. Even better, over 16 years in business means we are well-versed in the equipment best practices. Plus, we understand the various nuances of print reseller / broker requirements.

When evaluating a trade printer, a key consideration is that they not only have the equipment to manufacture to your requirements – ideally they will also be able to support you in making informed decisions on the best methods for specific project. Solid expertise combined with access to quality equipment leads to better outcomes for you as the reseller and your clients at no extra cost.

Turnaround Times Are Another Benefit of Trade Printing

The potential for improved turnaround times is another significant advantage of trade printing. Trade printers focus solely on printing services, so we complete jobs quicker than businesses than in-house print production.

Mediapoint relies on a highly automated ordering system that requires our customers to provide (and proof) artwork online. This enables us to cut down turnaround as well as pass on the savings that come from not having design services. It also provides resellers more lead-time for projects and increases the possibility of delivering on last-minute orders received from their clients.

Wider Range of Print & Product Options

Trade printers offer partners access to a wider range of product options than doing things in-house. Unless the reseller has a significant amount of space or capital to outlay it is highly unlikely that most print shops can compete on our scale.

By partnering with a trade printer, a print shop can offer more options on stock, finishes, cuts, and products to its customer base. This adds a competitive advantage in a crowded market without the requirement of purchasing / holding more inventory.

Increased Scalability

By outsourcing their printing needs to a trade printer, businesses can scale their operations more effectively. We have the capacity to handle large-volume orders, allowing businesses to ramp up their marketing efforts and focus on strengthening existing customer relationships.

Once again this is without having to invest in additional equipment or staff. This scalability can be particularly beneficial for growing businesses or those experiencing seasonal fluctuations in demand.

Trade Printing Simplifies Logistics

Rather than having to manage the entire printing process in-house, businesses can rely on a trade printer to handle everything from production to shipping. This can free up valuable time and resources, allowing businesses to focus on their core operations and strategic growth initiatives.

A Final Note on the Benefits of Trade Printing

Trade printing offers a wide array of benefits for businesses looking to optimise and scale their operations without forsaking quality or revenue. By partnering with a reliable and experienced trade printer, you can unlock expansion and drive your business forward.

If you’re a print reseller and yet to register for a Trade Account with Mediapoint – you can sign up here. Access 24/7 live pricing, industry-leading turnaround and a wide range of products.

Labels on Rolls: New Opportunities Coming Soon

The purchase of the Durst Tau by Mediapoint isn’t just exciting for us – it’s good news for Australian print resellers. This state-of-the-art printer is designed to print a plethora of products at a high quality and high volume. We’re particularly excited to finally be able to offer labels on rolls from day one of operation. This adds a new capability (and product) to our ever-expanding facility and means quick, efficient printing of stickers / labels is more accessible than ever to the Australian market.

Resellers Can Take on Bigger Orders for Labels on Rolls

Adding another product line – particular one that is in high demand – is another way we’re helping print resellers to scale their business.

By investing in the Durst Tau, Mediapoint is enabling customers to optimise their workflow, fill production gaps and offer affordable label printing to their customers. Thanks to the ability to print on a wide range of materials, print brokers can offer their customers a wide range of sizes and styles. Plus, as it will be the first in Australia to be fully automated (and integrated with our existing systems) significant savings can be passed on.

So not only are we quadrupling our print capacity overall, we can now offer sticker and label printing at a competitive rate, with the fastest turnaround.

Keep an Eye Out for Labels on Rolls In Our New System

When the printer is up and running, resellers can register into our new Orders system and can simply log into our self-serve portal to order. As usual, you can expect live, 24/7 quoting and quick turnaround on all label orders.

Resellers won’t have to wait around with an industry-leading 2-day turnaround on any labels on roll orders. Increased margins, reduced turnaround time and the ability to onsell high-volume label printing will give our partners a competitive advantage.

Not to mention that it could lead to new customers, whilst offering more value to their existing clients. Whilst label / sticker printing may seem like an innocuous addition, it will allow Mediapoint and our customers to maximise their value proposition.

Want to Be First In Line?

This is significant step-forward for us and Australian print resellers. If you’d like to be one of the first to offer and order labels on rolls with all the usual benefits of trade printing – register your interest here.

3 Major Trends in Print Reselling

Jamie recently visited our major equipment supplier (Durst) in Europe and got the lowdown on the latest trends in print reselling. Watch the above video keep an eye out for more content to learn more ahead of 2023.

As a trade printer, we are committed to keeping our clients informed of market movements. During our visit with Durst (and nearby customer factories) we learnt of several noteworthy trends for our print partners.

Packaging (including Stickers and Labels) is a Fast-Growing Product Segment

One of the most significant trends was the growing demand for packaging, stickers, and labels. This is a product line that has seen significant growth in recent years. It is showing no signs of slowing down!

This is likely due to the fact that packaging, stickers, and labels are becoming increasingly crucial to businesses in order to stand out in the crowded, global marketplace. Branding is a key aspect of customer experience and perception for both eCommerce and traditional shopping experiences – packaging influences both these areas heavily.

Print resellers specialising in this product line can expect demand for new, innovative packaging products. There is a significant opportunity to expand offerings and increase revenue in 2023. It’s a good thing that we’re on the front foot at Mediapoint.

We have new, specialised equipment on the way. This will enable our wholesale print partners to capitalise on this growth and deliver high-volume, high-quality, packaging solutions.

Some Trends in Print Reselling Will Continue

Another trend we observed was the continued demand for outsourced, large format printing. Business overheads continue to skyrocket, capital for assets is hard to come by, and supply chains still remain somewhat fragile. So, we will continue to see businesses outsourcing large format printing rather than keeping things in-house.

Large format printing requires specialised equipment, expertise, and experience that many companies do not possess. A quick cost-benefit analysis leads many retail-customers (and traditional print shops themselves) to see that outsourcing is generally the most effective option.

Turnaround for Print Equipment Manufacture is Accelerating

In good news for us (and our clients) the manufacture of specialised print equipment is returning to pre-covid volume. Plus, turnaround time continues to decrease on new equipment. That enables our network to take advantage of growing product lines by having the right equipment in place ahead of peak demand. As mentioned above we have some new machines on order. These should be in place to extend our offerings by Q2 of 2023.

It’s also an encouraging sign for the industry as a whole. We can infer that the market for wide format, flatbed, and specialised printing solutions is getting back on track.

Positive Outlook for Print Reselling

Overall, our visit highlighted a return to normality for trade printers and print resellers globally. We forecast that trends in the print reselling that were interrupted by COVID-19 will continue unabated through the next couple of years. Print brokers who can move fast, establish good connections with trade printers, and identify new customers looking for growing product lines are in for solid growth through to 2025 and beyond.

If you’d like to learn more about our current packaging production capabilities, or be first in line for new stickers and label products, make sure you sign up for a PrintIQ account.

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