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A Gamechanger: Our New Flatbed Printer

We are excited to announce that we are procuring a Durst P5D4 flatbed printer. This will significantly increase our flatbed printing volume without sacrificing quality. This new machine is a major investment for Mediapoint. We believe it will be a game-changer for print resellers and brokers.

The Durst P5 D4 printer is a state-of-the-art flatbed printing machine that is designed to handle large volume orders with speed and precision. It includes key automation features that integrate seamlessly with our existing systems and processes. This allows us to take on more print jobs at good quality, with faster turnaround times, and higher volumes.

Jamie takes you on a tour of our new Durst printer and explains how it will significantly benefit print resellers in Australia.

There are several reasons why we are investing in this new equipment:

It’s a Highly Automated Flatbed Printer

The Durst P5D4 printer is equipped with automation features that integrate with our existing systems and processes. It will make our already solid printing processes even more efficient. This will enable us to take on more jobs, complete them faster, and with better quality. As you should know by now that means more savings for us that we can pass onto our clients.

Our Clients Can Offer More For Less

Thanks to the benefits mentioned above (and in Jamie’s video) our print resellers will be able to offer more. Faster service, higher volume, and new product options are all on the table. This will help Mediapoint customers stand out from the retail printing competition. I

The efficiency of this machine will further add to savings we offer print brokers, enabling them to onsell with greater margin: The Durst P5D4 printer will also help us to save costs, which we can pass on to our print brokers. This will enable them to onsell our products with greater margin, which will help them grow their business.

We Can Fulfil Massive Flatbed Printing Jobs

This new machine can fulfil orders and meet turnaround times that were previously uncatered. This will enable us to take on more jobs and meet the demands of clients. We’re all about helping our trade clients grow alongside us – and this is certainly going to support that aim.

Mediapoints flatbed printing capacity will triple thanks to this new printer – meaning even greater savings, less waste and more margin for all. We believe that this new equipment will be a game-changer for our print resellers and brokers.

Access all the benefits above by signing up for a PrintIQ account today and utilising our automated print portal for your trade printing needs.

How Much Does it Cost To Buy A Large Format Printer?

There are several factors that determine the true cost when you buy a large format printer. Jamie Xuereb discusses them in the video below and outlines the costs further in this article.

Everyone Gets Distracted by Physical Equipment Cost

We often see people get sucked in by the cost of a large format printer itself. They only look at this number as a metric to determine quality of the asset, the capital required and expense to the business. But we believe that there are several important factors besides the cost of the printer. The main elements to consider are:

  • Print Mode
  • Ink Costs
  • Service Fees
  • Floor Space.

The Effects of Different Print Modes

You always want to work any cost calculations on the ‘go to’ mode that you want to print at. This is how print line capacity is throttled; directly impacting ROI. We are notorious for knuckling honing in on optimal print modes when acquiring a new equipment. The key is to identify a mode that eliminates banding in print and provides a balance of speed. This way we can ensure we sustain our service level to our reseller customer and prints are of a good quality.

We do not get swayed by the fastest modes on a printer – even though it is easy to! Each printer will have a different sweet spot that provides the optimal results. We account for reduced speed through batching and other pre / post print processes. That’s how Mediapoint can support the needs of our high-volume resellers without sacrificing quality.

Consider Ink Cost When You Buy a Large Format Printer

The ink cost (per square meter) is very important, particularly for higher volume use. It’s imperative that you calculate the price of your printer based on average usage throughout its useful life.

For example: Say a new large format printer will have a 4 year useful life. You could anticipate doing 100,000 square meters of print during that time. You’ll want to work out the total cost with ink required for that volume, as well as any servicing fees in the 4 year period.

On that note…

When You Buy a Wide Format Printer You’ll Require Servicing

This is the part that most print equipment salespeople do not like to talk about. However we can’t stress enough how much this can influence the true cost. At Mediapoint we have found maintenance costs with certain brands to be unfeasible.

When you buy a large format printer, investigate the square meters of printing it can produce before certain servicing is required. Make sure to keep this top-of-mind and factor into your costings.

How Much Does It Cost To Buy A Large Format Printer
Our Durst 512R LED in action. We used the points in these posts when making decision to buy this printer as it fit our business

Large Printers Require Significant Amount of Floor Space

When it comes to commercial printing, new equipment ties up more floor space. There is a material cost to this (buying / leasing space) and an opportunity cost (using the space for something else). Don’t forget that on top space for each piece of equipment we need room for handling stock, to a working and dispatch area.

To give you an example: at Mediapoint we have over 2000sqm of internal warehouse space. Now whilst not all of that is used at the moment (we are future proofing for further expansion), a significant portion is takin up by our printing equipment. Real estate is a major, yet often overlooked, reason why business scaling is challenging for print shops.

If you’re looking to buy a large format printer to cater for demand growth, first consider a trade printing partner like Mediapoint. We have 16+ years experience dealing only with resellers, allowing them to expand their businesses efficiently. Contact us today to discuss your requirements.

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