print reselling Archives

Label and Sticker Printing – A Quantum Leap

Posted on May 23, 2023February 29, 2024 by Jamie Xuereb

Learn about our brand new label and sticker printing solution that’s changing the game for Australian printers.

We first embarked into the label and sticker printing market 12 years ago. So we’re all too familiar with the challenges of the medium. Over time, and still until recently, we’ve encountered the same obstacles and pain points our customers (and peers) faced.

Most notably was a forced reliance on wide-format printers, plotters, and manual cutting tools to produce jobs. It can be a painstaking process, particularly for smaller, high-quality projects.

But despite the inefficiency and quality not meeting our idea standards, it had remained the most cost-effective solution. Many other trade printers and traditional print shops still operate this way. But for Mediapoint (and our print resellers and brokers) things are finally changing…

The Ideal Label and Sticker Printing Solution

We never stopped looking for better technology throughout our journey. We believe in doing things right and investing in the best to ensure we never outgrow our capabilities. So since discovering the equipment that would integrate with, and enhance, our streamlined processes we’ve been meticulously working on a keystone project.

After two years, we believe we have commissioned the best solution in Australia. We excited to announce the addition of a Durst Tau 330 RSC E to our equipment lineup. It sets the standard for label printing – offerring unparalleled quality and efficiency.

What’s So Good About This Printer

It’s not just hyperbole – the Tau 330 RSC E offers some compelling benefits. Here’s why we’ve invested in this label and sticker printer…

Unparalleled Label and Sticker Quality

The Tau 330 RSC E prints at 1200dpi with a 2 picoliter drop and minimal dot gain. That makes is the highest quality inkjet printer on the market. Print elements are crisp and clean even at both macro and micro scale. The print clarity remains whether you need a label up to 1m in length, or QR codes, barcodes, and text at 5mm and under.

Plus, the Tau matches the throughput of our other machines meaning there’s no compromise between speed and quality.

Outdoor Durability

The outdoor-durable ink used by this machine eliminates the need for lamination. Yet stickers and labels can withstand outdoor conditions for up to two years. This unlocks a wide range of applications in combination with custom size options, a large die library, and the aforementioned print quality.

Trust & Reliability

We’ve partnered with Durst Group for a number of years and feature many of their machines in our processes. Their reputation for reliability is well-known, and the proof is in the jobs (stickers or otherwise) that we produce everyday.

The Tau 330 RSC E is no exception. It offers consistent throughput and fits in seamlessly with our streamlined processes. This makes great savings in a number of areas without forsaking quality on labels and stickers. This means we can continue to pass savings onto our resellers, offering them more margin to play with.

Future-Proofed Label and Sticker Printing

Our new Durst printer also has the potential to utilise White UV Ink in the future. Plus, our tight-knit relationship with the manufacturer makes it likely that we’ll have first access to upgrades and optimisations.

That will enable us to offer unique applications and expand services to Australian print resellers as the market (and demand) grows.

What Does This Mean for Our Customers

We’re obviously excited about this new addition to our service offerings – and you should be too. With the Tau 330 RSC E Mediapoint trade customers get:

Free blind shipping as standard
A best-in-class label solution that doesn’t require laminate.
Australia’s largest die library – order custom sizes and custom shapes.
Low minimum starting prices on sheets and rolls at any order volume.
Application-ready labels and stickers – no white edges!
A 100% easy peel guarantee. Never worry about labels being cut too deep.
The ability to order labels up to 1m long.
Instant pricing and industry-leading, 2-day turnaround times.

We’re absolutely redefining what’s possible when it comes to labels and stickers for Australian print resellers. If you’re interested – put us to the test!

Make sure your are registered for a trade account to make the quantum leap today.

6 More Benefits of Trade Printing

Posted on May 2, 2023May 2, 2023 by Jamie Xuereb

The benefits of trade printing extend even further than just cost and labour reduction. In this blog, we look further into how resellers and brokers can partner with us to unlock growth.

Trade Printing is Cost-Effective

One of the primary benefits of trade printing is its cost-effectiveness. By partnering with a trade printer, businesses can take advantage of wholesale prices, which are often significantly lower than retail prices. This means that businesses can produce high-quality printed materials without breaking the bank, allowing them to allocate more resources to other aspects of their operations.

Access to Specialised Equipment + Expertise

Through long-term supplier relationships, we have state-of-the-art equipment that few trade printers have access to. Even better, over 16 years in business means we are well-versed in the equipment best practices. Plus, we understand the various nuances of print reseller / broker requirements.

When evaluating a trade printer, a key consideration is that they not only have the equipment to manufacture to your requirements – ideally they will also be able to support you in making informed decisions on the best methods for specific project. Solid expertise combined with access to quality equipment leads to better outcomes for you as the reseller and your clients at no extra cost.

Turnaround Times Are Another Benefit of Trade Printing

The potential for improved turnaround times is another significant advantage of trade printing. Trade printers focus solely on printing services, so we complete jobs quicker than businesses than in-house print production.

Mediapoint relies on a highly automated ordering system that requires our customers to provide (and proof) artwork online. This enables us to cut down turnaround as well as pass on the savings that come from not having design services. It also provides resellers more lead-time for projects and increases the possibility of delivering on last-minute orders received from their clients.

Wider Range of Print & Product Options

Trade printers offer partners access to a wider range of product options than doing things in-house. Unless the reseller has a significant amount of space or capital to outlay it is highly unlikely that most print shops can compete on our scale.

By partnering with a trade printer, a print shop can offer more options on stock, finishes, cuts, and products to its customer base. This adds a competitive advantage in a crowded market without the requirement of purchasing / holding more inventory.

Increased Scalability

By outsourcing their printing needs to a trade printer, businesses can scale their operations more effectively. We have the capacity to handle large-volume orders, allowing businesses to ramp up their marketing efforts and focus on strengthening existing customer relationships.

Once again this is without having to invest in additional equipment or staff. This scalability can be particularly beneficial for growing businesses or those experiencing seasonal fluctuations in demand.

Trade Printing Simplifies Logistics

Rather than having to manage the entire printing process in-house, businesses can rely on a trade printer to handle everything from production to shipping. This can free up valuable time and resources, allowing businesses to focus on their core operations and strategic growth initiatives.

A Final Note on the Benefits of Trade Printing

Trade printing offers a wide array of benefits for businesses looking to optimise and scale their operations without forsaking quality or revenue. By partnering with a reliable and experienced trade printer, you can unlock expansion and drive your business forward.

If you’re a print reseller and yet to register for a Trade Account with Mediapoint – you can sign up here. Access 24/7 live pricing, industry-leading turnaround and a wide range of products.

3 Major Trends in Print Reselling

Posted on March 7, 2023February 29, 2024 by admin

Jamie recently visited our major equipment supplier (Durst) in Europe and got the lowdown on the latest trends in print reselling. Watch the above video keep an eye out for more content to learn more ahead of 2023.

As a trade printer, we are committed to keeping our clients informed of market movements. During our visit with Durst (and nearby customer factories) we learnt of several noteworthy trends for our print partners.

Packaging (including Stickers and Labels) is a Fast-Growing Product Segment

One of the most significant trends was the growing demand for packaging, stickers, and labels. This is a product line that has seen significant growth in recent years. It is showing no signs of slowing down!

This is likely due to the fact that packaging, stickers, and labels are becoming increasingly crucial to businesses in order to stand out in the crowded, global marketplace. Branding is a key aspect of customer experience and perception for both eCommerce and traditional shopping experiences – packaging influences both these areas heavily.

Print resellers specialising in this product line can expect demand for new, innovative packaging products. There is a significant opportunity to expand offerings and increase revenue in 2023. It’s a good thing that we’re on the front foot at Mediapoint.

We have new, specialised equipment on the way. This will enable our wholesale print partners to capitalise on this growth and deliver high-volume, high-quality, packaging solutions.

Some Trends in Print Reselling Will Continue

Another trend we observed was the continued demand for outsourced, large format printing. Business overheads continue to skyrocket, capital for assets is hard to come by, and supply chains still remain somewhat fragile. So, we will continue to see businesses outsourcing large format printing rather than keeping things in-house.

Large format printing requires specialised equipment, expertise, and experience that many companies do not possess. A quick cost-benefit analysis leads many retail-customers (and traditional print shops themselves) to see that outsourcing is generally the most effective option.

Turnaround for Print Equipment Manufacture is Accelerating

In good news for us (and our clients) the manufacture of specialised print equipment is returning to pre-covid volume. Plus, turnaround time continues to decrease on new equipment. That enables our network to take advantage of growing product lines by having the right equipment in place ahead of peak demand. As mentioned above we have some new machines on order. These should be in place to extend our offerings by Q2 of 2023.

It’s also an encouraging sign for the industry as a whole. We can infer that the market for wide format, flatbed, and specialised printing solutions is getting back on track.

Positive Outlook for Print Reselling

Overall, our visit highlighted a return to normality for trade printers and print resellers globally. We forecast that trends in the print reselling that were interrupted by COVID-19 will continue unabated through the next couple of years. Print brokers who can move fast, establish good connections with trade printers, and identify new customers looking for growing product lines are in for solid growth through to 2025 and beyond.

If you’d like to learn more about our current packaging production capabilities, or be first in line for new stickers and label products, make sure you sign up for a PrintIQ account.