How Your Print Business Can Survive The Corona Virus

January 30, 2020

Now more than ever the industry as a whole needs help and this is the darkest time we will see in 100 years. In this video, I am showing the process that we have used to solidify our position in the current crisis.

Health Of Staff And Family

The health of your staff and family is number one. Ensure you are putting them first. Your customers will understand this during this time.

Know Your Current Position

You need to know your current working capital to help tie you through. You need this to determine how long you can actually survive. You also need to work out how much money you are owed from customers and also what you owe to suppliers and work out your position.

Figure Out Your Current Break-Even Point

Work out what your essential overheads are and what staff entitlements that you need to pay in the case of a lockdown.

How Long Can You Last For?

Divide your working capital by the monthly break-even point and see how many months you can last for.

Are You Comfortable?

If you are not comfortable with how long your business can last for, then can you get tighter with your overheads? Can you go to your landlord or bank? Can you extend repayments? Do you need to make some hard calls? Every 10% you can find savings to your cashflow monthly is 10% longer your business can run.


Certain contracts and awards have Standdown Clauses. But ensure you are looking after your staff as much as you can and that they can survive. But the number one priority is to ensure they have a workplace to come back to. When this Pandemic gets to the tail end, more people will be unemployed so by you having a job for them is a better position for them than some short term pain.

Keep Calm, Reset

This is the best opportunity you will ever get to change your business, use it wisely.