Definition of a Trade Print Client
We delve into our definition of a trade print client and how it ensures a transparent relationship that benefits everyone.
At Mediapoint we define a trade client as any entity reselling print; not the end consumer. So when we say, “we are a trade only printer” that means we don’t deal with retail customers. This has a few benefits for our customers but it’s important to know what such a trade printing relationship means.
Our Definition of a Trade Print Client Sets Accountabilities
We have found that there are fewer crossed wires, faster turnaround and better results when dealing directly with print resellers. One line of communication makes each party accountable for certain tasks. For Mediapoint that’s print, cut, finishing and packaging. For our trade clients that means they handle preparation of artwork and communicating with the retail customer.
We find that this task split is appealing to trade printing clients. It provides peace-of-mind that their customer won’t be poached. This is all too common when there is no separation between the end customer and the trade printer. Either organically or by intent resellers can be cut out of deals as customers seek to lower prices or reduce administration.
Our Definition of a Trade Print Client Enables Us to Support More Businesses
As a print reselling partner with a focus solely on trade clients we are able to support more than just traditional print shops. Our definition of a trade print client extends beyond print resellers or print brokers. Marketing/design agencies, individual consultants are also in need of a high volume printing partner. Our ability to blind ship orders and deal direct is particularly appealing to these organisations.
Considerations for Working with Trade Printers
A trade printer’s number one priority should be to give its resellers the most margin. That’s how we operate at Mediapoint. We’ve heavily invested in our manufacturing and our process. That means all other areas of the business including the frontend, prepress, and dispatch need to be fairly automated.
So if you require personal service on every order, a trade printer like us may not be optimal. You will be directed to an automated system for the aforementioned benefits of speed, efficiency and cost.
However, you’ll have access to the best printing prices and reclaim time back to grow your business. Not to mention peace of mind. These are the tradeoffs to consider when comparing trade printing VS In-House Production.
A quality trade printer (also known as a Wholesale Printer) will deal only with you – not your customer – allowing you to focus on growing relationships and your customer base. After all, trade printing is a service where you outsource to a supplier who producing work on your behalf. You are then left with greater equipment availability for priority, short-run jobs and/or more time to focus on growing your business.
If you think you fit into our definition of trade and are looking to outsource your printing, sign up for a PrintIQ account today.