Glossary

Artwork

Artwork is a digital file of exactly what you want printed. It is emailed to us and put into our printing machines and printed. There are two types of artwork which can be supplied which are vector and raster artwork.

Vector images are the most suitable and preferable. What this means is your artwork is actual shapes and drawings and when blown up stays sharp. With vector artwork you can also put pantone colours into them for colour matching purposes. Vector images should always be supplied as PDF or EPS with all fonts converted to outlines and other recommendations on our artwork spec page.

Raster images are created with pixels. What this means is when you blow up a raster image you will see pixels once the size becomes to large in which the artwork was created for. A common metric for raster images is dots per inch (dpi). This tells us the quality of a raster image at a size. For stickers we would want 300dpi at full size. For banners and retractors 150dpi is ideal. With raster images we cannot colour match artwork. We ask for raster images in PDF or EPS format to size.

Common programs to design artwork properly are Adobe Illustrator for vector artwork and Adobe Photoshop for raster images. Corel Draw is another substitution for illustrator.