Working on Sienelli’s identity was one of my favourite jobs this year, most importantly, I was given the recommended time to be able to explore many creative outcomes before showing the logo to the client. By allowing the designer, myself, the time to be creative and refine their designs you are given the best possible options for you to choose from which makes both the designer and client happy. With Sienelli in particular, the brief had actually been given to an independent designer before coming to us and Sienelli were not very happy with the results due to the outcome looking very similar to their competitors idnenity. As a designer I felt I needed to redeem Sienelli’s trust in desingers and make sure the client was satisfied at the end of the logo design.
Sienelli already had a font in mind for their logo which was the first thing I looked for, most of the time we like to ask for the client to provide us with the font files they would like used in their design but, however, sometimes the fonts are available online if you know where to look. Researching hand made bedding companies was the first step to collecting ideas and also making sure I know what the competition’s logos where so mine would look nothing alike… Now that I had my font and I had collected a few ideas from existing imagery to work with I sometimes like to step back and go back to basics and sketch some ideas down and visually see what works best with the font used, which in this case thats what I did. Going from my drawings, I can either then go and source vectored images that resemble the idea that I had brainstormed as I was sketching or I can scan in my drawing and create the shape myself, but being efficient and on a tight dead line most of the time purchasing some elements tends to be the better choice and a time saver.
After generating my ideas on computer I then refine my designs by collecting feedback from Mediapoint employees and either trash what is not as strong as other ideas and then refine the logos some more. This means either playing around with the type hierarchy some more or playing around with different colour schemes. Sienelli also had a specific colour they wanted to use in their logo which is the pastel green you see on the image up top, however, Sienelli did not have accsess to Pantone Spot Color books so they did not know the colour reference number for me to match to. So for me to match to a specific colour a client has either seen or simply knows about, they need to supply us with a physical sample of the colour, weather you find it in a magazine of at Bunnings from the paint sample cards, we need a physical colour sample sent to us so we can then match the colour to our stocks and inks… After Sienelli sent in the colour sample we then where able to move forward and come up with 2 concepts which were then presented to the client and left for them to decide which one they were happy with the most.
At this stage the client was very pleased. There are always minor changes at this stage, such as text colour preference etc, but it doesn’t take long before the logo is approved by the client and the design for their business card had began. I came up with two business card design options, I played around with the capital letter ‘S’ for Sienelli and the characters. I also like to favour a smaller business card height over the normal 90 x 55mm dimensions for business cards. The slim die cut (measuring 90 x 40mm) of the business card fits easier in a wallet and simply looks sleek. After approval from Sienelli, checking that all the information on the business card is correct, we then moved on to production. It then takes around 5 business days for the cards to be printed and before they arrive at your convenience.
Over all it was a pleasure to work with Sienelli, the hand made bedding & furniture specialists, I was very pleased with the final logo design and business cards however the client is what is most important and they were pleased with both our costumer services and design.
