Murdoch University, a magnificent institute of education located in Western Australia came to us regarding sticker printing.
They’re repeat customers of ours, and are particularly fond of our Premium Stickers.
These stickers are made with both a material and ink rated for at least 3 years use outdoors, meaning that they are waterproof and UV (fade) resistant. These stickers are a great high quality sticker, good for just about any general purpose application.
There order required quite a bit of design and layout on our end. They needed us to place their logo for the Banksia Association onto a circle shaped sticker, and perform multiple Pantone colour matches.
Their design was easily edited, as it was a vector graphic. In a nutshell, a vector graphic is another format for how the image data (the data used to tell us what the image looks like) is stored. Artwork in a vector format can be easily adjusted to any size or colour, and still remain immaculate (sharp and crisp).
Vector graphics are preferred for printing, as there easily editable and will ensure you receive the sharpest possible print every time. However they can only be used to for images with simple or limited colour. The Banksia logo is a perfect example of what can be vectorised. A photographic image (eg. a photo taken by a camera) wouldn’t be suitable as there is just too much detail and colour.
Murdoch University also had a colour requirement with their stickers. They need to maintain consistent colours across all of their branding, and specified a few Pantone colours that we needed to match.
We had to setup our machinery and colour profiles in a very specific fashion to achieve Pantone matches. I’ll go further into colour matching and digital printing in another entry.
In the end, we were able to setup their design perfectly, and achieve a very close colour match. They were very impressed with the final outcome, and I’m sure will be returning in the future.
For more information on our sticker range, check our Stickers page or send us an email at info@mediapoint.com.au
